FindMe Tag

A search and rescue system for natural disasters, designed across a wearable device, a rescuer app, and a civilian app.

FindMe Tag system shown across the wearable device, civilian app, and rescuer app

Designing for natural disasters means designing for two completely different realities at once: the people trying to find, and the people waiting to be found. This is a system that holds space for both.

Intro

A system to support search and rescue operations after natural disasters, designed across three connected parts: a wearable device that tracks location and vital signs, an app for rescuers that visualises victims and coordinates field operations, and an app for civilians that supports preparation before disasters and helps reconnect families after. Designed in collaboration with Frog Design, Sony, and UNOPS as a master's thesis project.

Search and rescue workers in helmets and high-vis gear coordinating on a disaster site.

The brief

“Help people prepare for natural disasters and facilitate rescue efforts after them, by assisting rescue workers in locating victims and prioritising where to help.”

The problem

Natural disasters hit hardest in regions with the fewest resources to respond. Rescue operations are slow, fragmented, and reliant on visual searches in environments where infrastructure has collapsed. But the design challenge wasn't only about the rescue side. Civilians caught in disasters need more than to be found. They need to know their data is safe, understand what to do before a disaster hits, and reconnect with family afterward to begin rebuilding. Rescuers need speed, clarity, and coordination. Civilians need agency, transparency, and reassurance. These are different problems with a shared goal, and existing solutions tended to address only one side.

Aerial view of a community devastated by a natural disaster, with collapsed homes and scattered debris.

What made it hard

Two things, layered.

First, we worked across three disciplines: industrial design, electronics, and digital design. Designing inside a multidisciplinary team meant every digital design decision was constrained by what was hardware-feasible and purpuseful.

The interface couldn't be designed in isolation from the device. The two had to be developed in dialogue.

Second, the research itself reframed the design space. Civilians were skeptical about sharing biometric data, and that skepticism couldn't be designed around. It had to be designed for. A finding like that doesn't refine the brief, it changes it.

Diagram of the FindMe Tag system showing how industrial design, digital design, and electronics converge into one project.

How we approached it

The research wasn't an opening phase that ended when design started. It shaped every decision that followed.

The shared backbone across the teams was research. Literature reviews on disaster response.

Expert interviews with emergency room doctors, disaster psychiatrists, and a professor of risk management and societal services.

Fieldwork in Antigua and Barbuda to understand how disaster preparedness actually plays out in communities most affected by climate-driven hazards.

Co-design workshops with civilians to test assumptions about wearables, data sharing, and emergency communication.

Co-design workshop materials laid out on a table, showing field-team report cards with handwritten annotations.

Co-design workshop material

Civilian

Primary need

  • Be rescued
  • Medical aid
  • Warnings
  • Incentives to wear

Secondary need

  • Locate families and friends
  • Easy to remember
  • Fit into everyday life
  • Rescue information

Tertiary need

  • Disaster information
  • Instructions
  • Important documents
  • Aesthetic
Rescuer

Primary need

  • Rescue
  • Location
  • Health status
  • Uninterrupted connection

Secondary need

  • Medical ID
  • Adult/pre-puberty differentiation

Tertiary need

  • Reunite families

Visual 3 — fieldwork

One or two photos from Antigua and Barbuda fieldwork. Real fieldwork photos signal authentic research. Skip if you don't have usable photos.

Visual 4 — user journey

The user journey across the four phases (before, during hurricane, during rescuing, after) with both civilian and rescuer rows visible. Restyled in black, white, and orange. Strip the academic typography from the original presentation.

Mapping needs across the disaster timeline made the divergence between civilian and rescuer experiences visible. The split into two products followed directly from this.

Key decision 1, two products instead of one

A rescuer app and a civilian app share almost nothing in their actual moment of use.

Rescuers operate in field conditions: degraded networks, time pressure, high stress, group coordination, and a need for triage information that a civilian would never want to see about themselves.

Civilians operate in advance, preparing for something that may or may not happen, choosing to wear a device because they trust it, opening an app for reassurance and education.

One context is reactive and operational. The other is anticipatory and personal. Sharing an interface meant compromising both. We designed two products with shared logic underneath: the wearable device feeding into a rescuer app built for the field, and a civilian app built around trust and preparation. Two interfaces, one system.

That decision came from the research, not a design assumption. The user journey across the disaster timeline made the divergence visible before any wireframe did.

The two FindMe Tag apps shown side by side: civilian onboarding screen, rescuer map view, and the wearable device.

Key decision 2, designing for data trust

Research interviews kept surfacing the same anxiety: people wanted to know who owned their data and how it was being used.

For a product people would need to wear before a disaster, in advance and by choice, trust was the adoption problem. If civilians didn't trust the system, the system didn't work.

The civilian app was built with explicit data transparency at its core: clear explanations of what the device collects, granular preferences for data sharing, and an education layer so people understood how the system worked before they ever needed it. Trust wasn't a screen, it was a structural commitment that ran through the whole interface.

Civilian app — Mary's Tag overview screen with biometrics, location and limb motion preferences.
About my data — what data am I sharing.
About my data — who can see my data.
About my data — when can I be tracked.
About my data — how is information received.
About my data — why should I accept this.

“I would like to know who owns my data and how it's being used.”

— Civilian interview

The rescuer app required a different kind of trust: data legibility under stress. Health status, location, and triage priority readable at a glance, in field conditions, without time for second-guessing.

Two trust problems, two design responses.

Rescuer app — map view with team filter.
Rescuer app — map view with triage status legend.
Rescuer app — map view with people filter and status indicators.
Rescuer app — full triage map view, children filter.
Rescuer app — full triage map view, people filter.
Rescuer app — full triage map view, team filter.
Rescuer app — full triage map view with operation overview.

“Rescuers need easy and quick access to the information. They should see what matters first.”

— Rescuer interview

Outcome

Hi-fi prototypes for both interfaces, tested with users. Validation surfaced something we hadn't fully designed for: users didn't want family members to have hierarchical access to their data without consent. The idea that someone else controlled information about their loved ones felt wrong, even within a family.

That finding would have reshaped the permission model in the next iteration. Catching it in testing rather than after launch was exactly right.

Rescuer's outcome

Team, people, children

Rescuer app — children filter map view.
Rescuer app — people filter map view.
Rescuer app — team filter map view.

Use of triage colour system

Triage colour system — view 1.
Triage colour system — view 2.
Triage colour system — view 3.
Triage colour system — view 4.

Internal communication

Internal communication — connect screen.
Internal communication — request sent.
Internal communication — request accepted.

Scanning flow

Scanning flow — hold near tag.
Scanning flow — tag detail 1.
Scanning flow — confirmation.
Scanning flow — tag detail 2.

Family finder

Family finder — hold near tag.
Family finder — tag found 1.
Family finder — be careful warning.
Family finder — map view.

Civilian's outcome

Pair your tag, preferences

Civilian app — pair your tag, step 1.
Civilian app — pair your tag, step 2.
Civilian app — pair your tag, step 3.
Civilian app — pair your tag, step 4.
Civilian app — pair your tag, step 5.

About your data

About your data — view 1.
About your data — view 2.
About your data — view 3.
About your data — view 4.
About your data — view 5.

Family finder enabler

Family finder enabler — view 1.
Family finder enabler — view 2.
Family finder enabler — view 3.
Family finder enabler — view 4.

To do’s before

To do's before — view 1.
To do's before — view 2.
To do's before — view 3.
To do's before — view 4.
To do's before — view 5.

Emergency points and service centres

Emergency points — view 1.
Emergency points — view 2.
Emergency points — view 3.
Emergency points — view 4.
Emergency points — view 5.

Instructions

Instructions — view 1.
Instructions — view 2.
Instructions — view 3.
Instructions — view 4.
Instructions — view 5.

Visual 8 — validation findings

Three or four insight cards in a grid. Each with a short headline and one sentence. Plain text cards, not screenshots. Designed to be glanceable.

What I'd do differently

I'd establish a shared design language between both interfaces from the start. We designed them in parallel and the result was two coherent products that felt like they came from the same system, but it required more alignment work than it should have. A shared component foundation would have made that easier and freed more time for the system-level questions that mattered most.

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